Arthouse film institution research

Production: Independent film studios 

1.Eternal Sunshine of the Spotless mind produced by - 'This is that productions, Focus Features, Anonymous content'.
Girlhood produced by - 'Hold Up Films, Lilies Films, Arte France Cinema, Canal +, Films Distribution'.
2. This is that productions also produced - 'Collaborator, Super, The American, Sleep Dealer, The Devil and Daniel Johnston'.
Focus Features also produced - 'Shaun of the Dead, Insidious chapter 3, Sinister 2'.
Anonymous content - 'The Loft, Wrecked, Lake of fire'.
Hold Up Films - 'Parade, Acrobat, Tomboy'.
Lilies Films - 'Tomboy'
CANAL + - 'Taken 3, Eden, Northern lights'.
3. Some of the production company have films that familiar with many. These are the successful production companies. However, they are the films that have been advertised a lot more than most of the other art house films so these well known films have become mainstream.

Distribution: Independent film distributors 

1. The planning for the production would begin and the producers, directors and screenwriters are all involved in this set up. ideas are collected and this allows the mathematicians of the set to do their work. The calculation for the expenses (employee wages, equipment) would be made to see who and what is needed. 

Distribution

Distributors are important to a film because they are the trade body. They get the films through a third party sales agent or a studio or production with whom the distributors has negotiated an output deal covering a slate of titles. The target audience is created and the production team have to decide who it would appeal to and try to ensure it does using the ideas they have already formulated. the distributors want are the set of people who decided who they are identifying (target audience) and considering why they would go and see the film. In order to distribute films successfully, they need to have commercial experience, statistical research, professional judgement.      

Once their final decisions are made and everything in the pre-production stage is completed, filming starts. 

2,3,4. 

Distributors of the art house films:

Girlhood

Abordar (Spain) and Strand Relseasing (USA). There were no distributors from the UK.

The movie was surprisingly screened in VUE cinemas and had made a domestic gross of $60,000 which is a profit. 

Eternal Sunshine of the Spotless Mind

Universal Studios Home Entertainment (USA) is the distributor that caught my attention. It has made $72.3 million of Box office. 

Ill manor

Revolver Entertainment (UK). The only UK distributor of the film. It was released in 191 cinemas in both the United Kingdom and Republic of Ireland. It has made £453,570 off Box office.

5. Curzon Artificial Eye is an English British film distributor and it works with foreign language and art house films. It gives these low budget films a chance against the major competing films (not Hollywood) and can enhance their popularity. 

Exhibition: Art house cinemas 

1. The arthouse cinema I have chosen (surprisingly) is the Electric Cinema which is located in the UK. They can be found in Notting Hill, London and Birmingham.

2. The arthouse cinema shows ironically shows arthouse films and is beginning to show mainstream films. However, it is passionate about screening low budget films as they want to give them a chance to gain popularity in their luxurious arthouse cinema. Two films screening this week are Carol and Bridge of Spies

3. Arthouse films intend to attract the white middle class people of London as most of the films are related to their life styles. However, because the mainstream films are creeping in, the target audience could possibly be changing. The font on the website would suggest the cinema targets posh people.  

A case study in independent film production

1. Film London is the UK's public agency for films and media. It wants to promote and develop film culture.

2. Microwave film is a low budget film fund. It was created in 2006 and hopes to always create films with a budget of £100,000.
3. London calling trains people with talent and some of it is free of charge

Lifting
This is a British drama which the audience of an arthouse film would probably enjoy as long as it represents a realistic Britain. However, the foreign language implies an English speaking audience may not want to watch the film but in arthouse cinemas the audience don't see it as a barrier. Also, I think the target audience is for younger females because females are more accepting of homosexuality than males. I believe the ages of 16-35 years of age would watch this because older people would be more traditional and wouldn't like the idea of a homosexual romantic film.

Freestyle trailer 
This film is about a girl who takes basketball lessons from a basketball free-styler and the film reveals the romantic genre. Arthouse films usually have some form of romance which this film hints at times. The film looks like it worked off a low budget because of the setting and the lighting used. We would expect to see many light filters used to enhance the look of an urban estate. The target audience is potentially for a younger sporty group of people (15-35 years old) this is because of the sport being used to 'show off' in front of others. This is a male dominated film.

Shifty
This film looks like a low budget film due to the settings used. We can see from the trailer the setting barely changes from the estate the two characters roam around. It is a British film with an English language and the location looks to be in England which arthouse also watch. It probably tries to attract an alternative audience of arthouse films. 75% males would watch this film from 16-28 years old because of the action and criminal action in the film.