Focus group feedback

The research our group did allowed us to receive reliable and objective views on our low budget film. This would include the film idea, tagline, plot etc. The feedback was partially positive which would enhance our confidence on the film idea. However, we did get negative reviews and this is a good thing as we would be able to use this as our secondary specification. As a group we decided straight away that we would definitely need to edit a few ideas to cover the brief and keep the clip interesting.

A few quotes from the audience:

• Wouldn't watch, but interesting
• Narrative needs to be thorough, more work needed on the 30 minute film compared to the 3 minute clip. Isn't clear.
• Good idea as a short film
• Need to cover the 15+ certificate 
• Definitely male is right gender focus for this film
• Fight scene needs other characters that won't seem funny (audience don't know)
• Tagline could be changed if narrative is not changed
• Violence needs to be reduced as much as possible. Build atmosphere but don't involve fighting scene

What we will consider
From the film pitch reviews we have got an understanding of what our film sounds like from a different perspective. The feedback could be a factor of the film becoming better and professional. We have concluded that we were right about the film being male oriented as most of the females said they wouldn't watch it but like the concept of a person having two personalities. We have thought about whether the narrative we are trying construct will fit the 15+ certificate because of the fight scene containing violence. We are wondering if the fight scene shouldn't be included in the 3 minute clip or if it should be taken out of the film completely. Also, we are considering getting a few people (older) to act in our film so the audience don't know the actors which could potentially turn a serious well worked scene into a sort of parody of our original scripted idea. The tagline will be determined on how much we change the narrative.

Target audience
This hasn't really changed much from what we were originally thinking. the age range is 16-35 years of age because other films with a similar concept target this age range. Therefore, we believe the people within this age range will enjoy the film produced. In addition, we have said 70% of males would watch this film and 30% of females could possibly be interested in watching the film. The feedback has supported our estimate. Also, we think working class and lower class will like this film as the film will be stetted in an urban area. Furthermore, as this is going to be screened in an arthouse cinema we have decided to make this an alternative film to the ones screened in arthouse cinemas to try to attract more people and make these cinemas more diverse. The film would need local promotions as it has a small institution behind it so blogs and social media would be some ways of advertising the film attracting a wide range of people who don't go to arthouse cinemas.